The Lean Startup
Following in the same vein as The Hard Thing About Hard Things , I am going to discuss The Lean Startup by Eric Ries . Devised in 2008 by Ries, the Lean methodology aims to put science around becoming an entrepreneur along with fostering an innovation environment. Ries demonstrates his model predominantly through examples of the company he helped to build, IMVU . One of the core tenants of Lean is maximising the value delivered to customers. By achieving maximum value, Lean states you will cut out wastage and ultimately thrive against competition. In order to achieve this, the concept of Validated Learning is introduced. Validated Learning is a process whereby you make assumptions, test and then measure their impact. This process allows you to obtain empirical evidence that your assumptions were indeed correct. ...